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A Commercial Client's Guide To Working With Dynamic Photography
Using professional photography is not complicated when you select Dynamic Photography. What you have to do is define your photographic wants and needs. By identifying your communications goals, you'll be better equipped to work with Dynamic Photography.
Dynamic Photography handles all commercial accounts (businesses that use photos for business purposes) on an estimate basis. If you don't change your job specifications, your final invoice will be within about 10% (higher or lower) of your original estimate.
To get a fairly accurate estimate on your job, Dynamic Photography needs to know as much as possible about your job specifications. Crucial information includes a detailed description of what the photographs are to show and communicate. Is there a layout to follow or will Dynamic Photography have some leeway during the production of your photography? Is there a deadline for the photography to be created? Is there a deadline for final delivery of the images? What are your material requirements such as black & white or color photography? Prints or transparencies? (In most cases prints or transparencies are returned to Dynamic Photography after reproduction in your marketing media).
An essential part of Dynamic Photography's fee is compensation for the "usage rights" that are being licensed to you. Under copyright law, Dynamic Photography is the owner of the copyright to the photographs. That means Dynamic Photography is in the business of creating photographs and then licensing "usage rights" which allow the client to use the photographs.
The issue of "usage rights" is probably the biggest sticking point with clients. It's the area where client's tend to be the most vague. It's important that you state clearly how you intend to use the photographs. That's the only way to get an accurate estimate. Without a clear picture of what "usage rights" you need to license from Dynamic Photography, your estimate won't be accurate. If you can't or won't state what "usage rights" you need to license, then an estimate cannot be given.
There are some advertising agencies (among other types of clients) that state up front that they only buy "all rights". People that insist on dictating the situation in this manner, simply exclude themselves from working with the most talented and in demand photographers. Every photographer knows that no client really needs to license "all rights". It would be very expensive. Sometimes the problem comes from the client's legal department, where the attitude might be "if we can get it, get it".
As a result of this type of thinking, the client's legal department might say "have the photographer sign this contract". Sometimes this turns out to be a "take it or leave it" situation. Of course, this "contract" says that the photographer is giving away "all rights" to the photographs. This is no way to hire a highly skilled and talented photographer. You have to realize that the more "usage rights" you license, the more expensive it becomes. Some clients are in the habit of asking for "all rights", without being ready to pay for "all rights". Licensing more "rights" than you need will greatly increase your expense, without changing the value that the photographs have to you.
If you license "brochure rights" at the time Dynamic Photography creates photographs for you, and you later decide to use the photographs on post cards, you must come back to Dynamic Photography and pay a fee to license "post card rights" before you can have the images printed on post cards. It's better to license "usage rights" as you need them, so you don't end up paying for "usage rights" that you will never use.
Insisting that the photographer give away "all rights" to the photographs is a real sticking point. The truth is, few clients will ever use "all rights" and few photographers will sell "all rights". Realistic usage needs should be weighed against budget considerations. Why would you want to pay more for "usage rights" that you don't need and will never use? You should keep your budget in line by only requesting the "usage rights" you need. Future licensing of "usage rights" can be purchased as needed.
You should distinguish between your wants and your needs. Instead of cutting corners on quality, look for value in photography, because bargains can be expensive and may not help you to accomplish what you're trying to do. You should let the professional expertise of Dynamic Photography be a benefit to you. Dynamic Photography offers many services that will make your job easier, quicker, smoother and save you money in the long run. Be open and honest when you speak with Dynamic Photography. We are here to help you solve your problems and achieve your goals!
Points To Know About Usage Licensing
* Rights not specifically granted are reserved to the photographer.
* Licensing agreements are specific with regard to the end user, and these rights are NOT assignable to other parties.
* Possession of transparencies, prints or other photographic images does NOT give one the right to reproduce or copy them.
Photography Tips
* If you need brochures, catalog sheets, post cards, posters or other printed material, let us know. Many times clients were going to go elsewhere to get printed material.
* After discovering that Dynamic Photography could save them money, time and trouble, our clients let us handle their printing needs.
* Dynamic Photography is your ONE-STOP-SHOP for the production of sales literature. You won't have to deal with 4 or 5 different vendors to get the job done. Dynamic Photography can handle your project from start to finish.
* Don't ask Dynamic Photography for a "day rate". Some commercial clients are in the habit of calling many photographers and asking for a "day rate". You can call 5 different photographers, and get 5 different "day rates".
* A "DAY RATE" TELLS YOU NOTHING! It's not an indicator of how much your job will be. Here's why. A photographer with a cheap day rate, might take 3 days to photograph your job. The photographer with the highest day rate might photograph your job in 1 day or perhaps 4 hours.
* The cheap photographer with less talent and skill could end up costing you more money, because he takes longer to do the job. (He takes longer because his talent and skill level is lower than his more expensive counterpart).
* Asking for a "day rate" is shopping by price and it's something you shouldn't do! When shopping for photography, you need to shop for value! What good is a cheap low price if the photographer doesn't have the talent, skill, equipment and expertise to deliver your job on time and obtain professional results?
* When shopping for photography, price should be several notches down on your priority list! If you haven't already read the Consumer's Guide, please do so. It will explain how to shop for photography based on value! Click "FREE Valuable Insider Information" below. Read chapter one entitled "How To Avoid The 12 Deadly Mistakes People Make When Hiring A Photographer".
CLICK HERE TO REQUEST A FREE PHOTOGRAPHY ESTIMATE
THANK YOU For Visiting Dynamic Photography.